Every week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week is no exception: We found out that sex doesn't actually sell, Instagram is the best platform to promote your brand, and that Google has a product, project or business for every single letter of the Alphabet.
Every week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, we found out that sex doesn’t actually sell, Instagram is the best platform to promote your brand, and that Google has a product, project or business for every single letter of the Alphabet.
INFOGRAPHIC: The science of brands on InstagramWhat makes Instagram more appealing for brands than other social networks such as Facebook? Why should your brand integrate Instagram into your social strategy? Find out here.
ALPHABET: Google’s companies and products: From A to ZLast week, Google announced it’s new parent company ‘Alphabet’ – a fitting name, considering the company has a business, project or product for each letter of the alphabet.
STUDY: Sex doesn’t sell, it diverts consumer attentionSex sells – a slogan coined to summarise the phenomenal power of sex appeal in advertising – has been questioned by a new study.
UPDATE: Facebook overtakes Google as top news traffic source Facebook has overtaken Google as the top platform for online news traffic, according to new research by Parse.ly. The study, which highlights the increasing power of social media to drive traffic, took over 400 news and media outlets into consideration.
CAMPAIGN: Hostelworld creates ‘Hostelling with Chris Eubank’Remember when Alan Partridge desperately pitched ‘youth hostelling with Chris Eubank’ to the BBC?’ Eighteen years on, Hostelworld has made it a reality – sort of.
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