Hot this week: Traditional marketing's death, data and trends

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week .rising brings you a video of our chat with Tim Langley from CANNDi talking about the future of data, we ask whether traditional marketing is dead and bring you our latest leaders feature complete with six tips for start-up product marketing.

 

LEADERS: 6 pieces of advice for start-up product marketing

A great marketing strategy is an essential component for any new business looking to grow its following, promote its products and ultimately conquer the world. But how can you market effectively on next to no budget? .rising leader, Jodie Hopperton, has some answers.

 

QUESTION: Is traditional marketing dead?

With consumer response rates now as low as 5%, new research suggests that brands aren’t engaging consumers in the way they want. Does this spell the end of traditional marketing? And what will replace the once tried and trusted methods?

 

 

 INSIGHT: Love data? Then you’ll love this

If data is totally your bag, check out the new Global Review of Data-Driven Marketing. Compiling insights from over 3,000 professionals in 17 markets, it’s a fascinating overview of how data is being used by marketers around the world.

 

 

INFOGRAPHIC: B2B Content Marketing Trends for 2015

Now that Christmas is drawing nearer, we’re thinking about digital trends and predictions for next year. Lucky for us, MarketingProfs and the Content Marketing Institute have come together once more to conduct the 5th annual industry-wide survey of B2B content marketing, and the results present benchmarks, budgets, insights and trends for 2015.

 

VIDEO: CANDDi’s Co-founder, Tim Langley @ Digital Marketing Show

CANDDi’s Co-founder, Tim Langley talks to .rising about the future of data and why conferences like the Digital Marketing Show are vital for linking brands with the wider industry outside of a formal setting.