Hot this week: Truffle Pig, Cannes updates, and a world without Internet

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week, media’s biggest superpowers collaborated to create content agency Truffle Pig, everyone watched Tim Berners-Lee’s vision of an internet-less world, and Facebook unveiled a prototype for 360-degree mobile advertising at Cannes Lions.

 

REPORT: Mobile dominates UK e-commerce marketplace 

UK mobile transactions now account for 46 per cent of all e-commerce transactions, says new research. As a result, the UK is now ranked second highest with regards to mobile share of retail e-commerce globally, surpassing South Korea and remaining behind only Japan.

 

UPDATE: DailyMail, WPP and Snapchat launch global agency Truffle Pig

Snapchat, WPP and Daily Mail have announced the launch of Truffle Pig: a super-power content marketing agency headed by SJR managing partner Alexander Jutkowitz as the company’s chief executive.

 

INFOGRAPHIC: 80% of people want brands to tell stories

According to The Brand Storytelling Report 2015 by content marketing agency Headstream, eight out of ten (79 per cent) of UK adults want brands to tell memorable stories.

 

VIRAL: Tim Berners Lee imagines internet-less world in spoof viral 

World wide web creator Tim Berners Lee and other internet supremos star in a spoof video imagining what the world would be like today if the internet had never been invented.

 

CANNES: Facebook presents 360-degree mobile ad prototype at Cannes

At Cannes Lions yesterday, Facebook presented a prototype of the mobile ads of the future: 360-degree, interactive, vertical videos – self-contained within the app.