Hotels seek brides for business on Pinterest
Pinterest – a tool basically dominated by bridezillas harpooning ambitious blueprints onto digital mood-boards – is being used by hotels to track down brides for business.
Pinterest – a tool basically dominated by bridezillas harpooning ambitious blueprints onto digital mood-boards – is being used by hotels to track down brides for business.
The adhesive social sharing tool is used by 60 million monthly active desktop users worldwide, 70% of those are female.
Hotels are sniffing the bait and with more than 700,000 wedding-related pins every day who can blame them.
Chains such as the Four Seasons have been riding the Pinterest wave, with more than 106,000 unique visitors originating from the tool, representing a 1,929% year-over-year growth in 2013, according to a spokesman.
Four Seasons-related pins are also popular, with more than 338,000 people re-pinning pins from the Four Seasons’ website – a 923% year-over-year growth.
The hotel chain ensures its prominent relationship with the repin button by making most of its 81 venues pin onto dedicated wedding boards to engage with potential clients and future bridezillas at a local level.
Marketers should take heed of the statistics in the bridal field and find new ways of connecting with other users in the same fashion. The social tool attracts those who ponder what could be, brands should assert themselves and show them what will be.
The way you’ve written the opening is a bit patronising. Doesn’t sound as if you have much respect for this target audience.
You need to understand what trolling infers. It certain is not the same as targeting. Also, we ‘take heed’ not ‘head’. 2/10
Thank you for noticing the spelling mistake! Have amended the headline to better suit the intended meaning.