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View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceThe $300 billion skincare industry has a problem it rarely says out loud. Over-the-counter skincare cannot legally change your skin. The moment a topi...
View articleWhile most mattress brands still compete on coil counts and pillow tops, Saatva has spent the last few years competing in the Olympics. For a luxury b...
View articleMarc Jacobs – Summer 2026 campaign and brand identity refresh What it is: Marc Jacobs released its Summer 2026 campaign, part of a platform the ...
View articlePlenty of luxury brands talk about protecting their identity. Few can describe the mechanism that does it. At Shoptalk Europe 2026 in Barcelona, Alexi...
View articleLaunching genuinely new technology into a category defined by simplicity is one of the harder marketing problems in retail. The product cannot be expl...
View articleThe Christmas window is the most competitive activation period in UK retail. Brands compete for Oxford Street, luxury retailers want spectacle, and ag...
View articleThere is a version of community marketing that exists almost entirely in brand decks: the language of connection, belonging, and purpose that sounds m...
View articlePop-ups have become so common they have almost stopped meaning anything. Every mall has them, every brand has done one, every activation deck includes...
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