We're always told to be personal with consumers, but is it possible to take this too far? The answer is yes, and was recently exemplified by food chain Nando's, whose flirty texts made one consumer feel a little uncomfortable...
We’re always told to be personal with consumers, but is it possible to take this too far? The answer is yes, and was recently exemplified by food chain Nando’s, whose flirty texts made people feel a little uncomfortable.
Is nandos moving me or am I seeing things pic.twitter.com/NVY2dWWQOc
— Elle (@ells__) May 27, 2015
In response, the restaurant claimed it was only trying to post hot sauce.
“We like to have fun with our customers on Twitter and reward our loyal fans,” a spokesperson told The Telegraph. “We wanted to send Elle a bottle of hot sauce in response to her tweet, which is where the reference to ‘handling the heat’ comes from. We would never intentionally offend someone and when we realised we may have done so, deleted the tweet. This is not something we would usually do.”
Lesson: Think before you tweet
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