How to avoid “death by digital disruption”

More than half of all Fortune 500 companies have gone bankrupt, been acquired, ceased to exist, or fallen out of the index since the rise of digital.

Meanwhile, companies that have embraced new business models and adapted to new customer needs – digital disruptors – are flourishing.

What do these digital disruptors have in common? Like digital marketers, they understand the importance of the customer experience.

“What’s new about this phase, characterised by the word ‘digital’, is that the technology race is no longer driven by large organisations, but by people,” says Philippe Lemoine, chairman of the Next Generation Internet Foundation.

While digital disruptors do threaten less agile and responsive organisations, they also present opportunities for entrepreneurs and startups to acquire customers, market share, and revenue at faster rates, according to Sitecore.

“Whether you’re a digital disruptor or a traditional organisation the better you can meet and exceed customer expectations the more successful you will be,” they explain in their whitepaper, “Digital disruption: Have you been disrupted yet?”.

To find out more about how your company can take advantage of digital disruption, fill in the form below to download your free copy of the whitepaper.