How to choose the right CMS
Today’s consumers expect a lot from your organisation’s website. Learn how to find a CMS that’s up to the challenge.
Today’s consumers expect a lot from your organisation’s website. Learn how to find a CMS that’s up to the challenge.
Consumers are more tech-obsessed than ever and expect the very best that the web has to offer. A CMS that isn’t up to scratch could hamper your organisation’s opportunities in the digital age.
In a new white paper, leading customer service management company Sitecore provides a comprehensive roadmap for choosing a system that’s up to the challenge.
Sitecore’s white paper, “How to choose the best CMS for customer experience management”, highlights the new requirements for today’s systems and outlines the criteria that organisations should consider — from both a marketing and IT/development perspective — when selecting a CMS as part of a broader customer experience management strategy.
According to Sitecore: “Choosing a CMS is about more than content management. Today’s customers expect multi-channel experience that anticipates their needs and wants. Companies that deliver this type of experience are building trust and loyalty that result in top-and-bottom online improvements including greater return on marketing investment, increased conversions, higher revenues and greater lifetime customer value.”
Learn how to choose the perfect CMS by downloading the white paper below.
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We work with http://www.somersetdesign.co.uk who have built an awesome CMS that we use for our 365Bristol.com and affiliated websites. Really easy to use and loads of our clients switching to it too. Check out their site.
If part of your selection process is open source CMS, be sure to carefully consider “The Big Three” WordPress, Joomla!, and Drupal. I provide a personal tour through all three in this blog post. http://www.commercialprogression.com/post/wordpress-joomla-and-drupal-why-i-jumped-ship-best-open-source-cms
A marketing piece from a CMS Vendor describing “How to Choose a CMS” being represented as “Headline News” – Congratulations to Sitecore’s content marketing team on an excellent placement – nice job.
My company’s CMS sucks big hairy ones, so I welcome the opportunity to evaluate an alternative, even it is a marketing ploy. If it’s better than we have and I could convince the MD to pay for the changeover, it’s a win-win-win as far as I’m concerned.