In 2013, display ad spend grew by 23% globally, but how much do most advertisers really understand about the value of display advertising and how to measure the success or otherwise of their campaigns? Check out this handy guide to help you make sense of it all.
In 2013, display ad spend grew by 23% globally. Over the past few years, advertisers have increasingly been shifting ad dollars over to display because it allows them to reach customers where they spend an astounding 96% of their time online — on content sites such as email, news sites, video sites, and social networks.
But how much do most advertisers really understand about the value of display advertising and how to measure the success or otherwise of their campaigns?
To help make sense of all this, Quantcast, a technology company specializing in real-time advertising and audience measurement, have created a Display Play-by-Play on Unlocking the Value of Display Advertising. The guide provides four easy steps that can help improve display advertising across the board:
Step 1 Unlock the Value of Display Advertising
Step 2 Look at Display Data Beyond the Click
Step 3 Understand the Impact of Attribution
Step 4 Evaluate Campaigns with Metrics that Matter
The Play-by-Play was designed to be actionable, so that advertisers can start improving display performance straight away and better connect with customers where they’re spending 96% of their time online — on content sites.
Download the full guide below to find out more:
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