How to win the mobile app war
With more than 2m mobile apps on iOS and Android, competition for users is tougher than ever. How can you ensure that your mobile app is a success?
With more than 2m mobile apps on iOS and Android, competition for users is tougher than ever. How can you ensure that your mobile app is a success?
Your organisation may have built an amazing mobile app, but that’s no guarantee of success.
According to audience engagement experts at Swrve: “In most cases, an ‘install’ is not a ‘customer’. It’s up to you to market to users continually after the install to compel them to use your app and to move them up the value chain so more of them will deliver a business return.”
But with just 19 per cent of installed mobile apps used more than once, marketers are facing long odds. So what’s the recipe for success?
In “The 2015 Guide to Mobile Marketing Success” Swrve argues that install volumes, while important, must come second to getting your app into the hands of the right users. In their latest guide they provide a complete blueprint for successful marketing, user acquisition and continued engagement.
Fill in the form below to download Swrve’s recipe for success.
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signed up for the download and still not arrived – 3 hours and counting – same happened last time i did this – never arrived :-(
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