How'd You Two Meet? NYT Invites Video CGM

How did you meet your intended? Was the tape rolling when it happened? None other than the venerable Gray Lady just announced couples who submit wedding announcements to the Weddings/Celebrations section are also invited to submit a "How We Met" homemade video

var42.jpg How did you meet your intended? Was the tape rolling when it happened?

None other than the venerable Gray Lady just announced couples who submit wedding announcements to the Weddings/Celebrations section are also invited to submit a “How We Met” homemade video. Never before has the Times asked its users for video (heck, a lot of folks out there are still reeling over the fact the Times now runs same sex partner pairings in the section).

NYT.com is asking for videos under three minutes, and they’ll only select yours if they run your announcement — a notoriously stringent process Gawker.com recently attempted to codify.

The Times unsurprisingly specified that video should be appropriate for a general audience. Considering the both subject matter and the selection process, this has to be a pretty safe way to dip a toe into CGM waters.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource