Perusing the Interactive Advertising Bureau's membership pages, I came across a host of companies I was surprised to see, including several non-publisher firms listed as "General Members." I thought general membership (as opposed to associate membership) was exclusive to online publishers
Perusing the Interactive Advertising Bureau’s membership pages, I came across a host of companies I was surprised to see, including several non-publisher firms listed as “General Members.” I thought general membership (as opposed to associate membership) was exclusive to online publishers. Not so, anymore, I’ve been told.
According to chief Randall Rothenberg, the group revised its bylaws. Now membership is “open to sellers of interactive advertising inventory.”
OK. So how come ad tech companies like Eyeblaster and ISP ad targeting firms NebuAd and Phorm, which serve and target ads rather than selling ads, are general members?
“We’re still a sellers’ organization,” he responded. “But you always have to qualify that by saying there is so much breadth and diversity, the lines aren’t as clearly drawn.”
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.