.rising's Huw Jenkins talks to Sibbs Singh about his work with Silverstone on its digital transformation and his thoughts on the latest trends in digital marketing, including the exciting new opportunities offered by iBeacon technology.
As promised, here’s the second of our three interviews from IDM’s latest Knowledge & Networking event.
Here .rising’s Huw Jenkins talks to Sibbs Singh about his work with Silverstone on its digital transformation, including the importance of getting buy-in from all levels of the organisation and of delivering consistently across all brand channels. Sibbs also discuss the latest trends in digital marketing, highlighting iBeacon technology as a game-changer in the opportunities it presents for the merging of online and offline data.
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