InsightExpress Announces 13 Alliances

InsightExpress, which offers self-service market research tools online, announced this week that it has signed 13 strategic alliances with media outlets, business portals and software companies.

InsightExpress, an affiliate of market research firm NFO Worldwide, said its new allies include WSJ.com, Hoover’s Online, inc.com, Office.com, internet.com and Microsoft bCentral.

Terms of the deals were not disclosed.

InsightExpress.com said several allies have already begun operation after months of site integration. Others will begin operation over the next several months.

“These alliances and the endorsement they give to our vision of distributed, automated, market research corroborate that InsightExpress is transforming the $13 billion market research industry,” said Charles Hamlin, president and chief operating officer of InsightExpress.

“We are fundamentally changing the time, cost and methods in which market input is collected, processed, and delivered to the desktop of decision makers.”

InsightExpress launched its self-service market research tools in November with a mission of serving smaller business customers. The company says that, with price points beginning at $450, “even the smallest companies can incorporate customer and consumer input into their decision-making.”

Additional strategic allies include All-Biz.com, Palo Alto Software, CreativWorks, SeekingCapital, Supportgate, Credit Union National Association and QuickMarketing.