Instagram hits 300m user mark

Announcing the figures on Wednesday (10 December), the news means that Instagram is now a major player in the social network arena, surpassing Twitter’s 271m user-base.

Popular photo app Instagram snapped up a record 300 million global users.

Announcing the figures on Wednesday (10 December), the news means that Instagram is now a major player in the social network arena, surpassing Twitter’s 271m user-base.

Kevin Systrom, chief executive of Instagram, said: “We’re thrilled to watch this community thrive and witness the amazing connections people make over shared passions and journeys.

“As Instagram gets bigger, we’re focused on helping you discover photos and videos from people who you care about, whether it’s a friend or your favourite musician.”

The service, which sees 70 million photos and videos uploaded every day, has recently launched a flurry of monetisation tools – such as sponsored posts.

According to the company, it is set to roll out ‘badges’ to identify and verify the accounts of celebrities and brands “in the coming days”.

Systrom added that the firm is “committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web”.

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