Instagram introduces ad targeting to UK users
Instagram, the popular photo sharing service, has announced the introduction of advert targeting to users in the UK, Canada and Australia following a successful trial in America.
Instagram, the popular photo sharing service, has announced the introduction of advert targeting to users in the UK, Canada and Australia following a successful trial in America.
Instagram, the popular photo sharing service, has announced the introduction of advert targeting to users in the UK, Canada and Australia following a successful trial in America.
With a worldwide user-base climbing higher than 200m since its launch, the social tool claims the UK as one of its most important markets with 27.3% of the market using the service, according to a survey by eMarketer.
Debra Aho Williamson, principal analyst, social media, eMarketer , said: “It’s a logical next step for Instagram to roll out advertising in these English-speaking countries, enabling global brand advertisers to extend their Instagram efforts outside the US. Instagram has purposely been cautious about rolling out ads in the US, so I expect similar cautious and calculated programs in these countries.”
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