IntellectualCapital.com Adds First USA as Sponsor

IntellectualCapital.com (IC) Publisher Diane Atwood said that First USA, one of the nation’s largest credit-card issuers, will sponsor the Internet-only, weekly magazine’s business section, “Money, Markets and Management.”

The six-month agreement allows First USA to receive a custom-designed sponsor information page within the “Money, Markets and Management” section of IC. In addition, First USA is free to use any content of IC on its own intranet or Web sites. Spending was not disclosed.

IntellectualCapital.com also said it entered a partnership with America Online to serve as an anchor tenant, providing public policy content for AOL’s Newsstand and NewsTalk pages.

First USA will occupy prominent placement on IC’s home page on AOL, as well as placement of a First USA linked logo ad on the home page of IC’s Web site. www.intellectualcapital.com.

“Money Markets & Management” made its debut five months ago in the January 21 issue of IntellectualCapital.com. Each week commentators weigh in on issues pertaining to global markets, management, technology and economic charts and statistics.

A2S2 Digital Projects Inc., an Internet content and services company based in Chicago, publishes IntellectualCapital.com, as well as its sister site, Policy.com, a site for policy news and information.

First USA, a subsidiary of Banc One Corp., specializes in the credit card business and is among the largest providers of Visa, MasterCard and private-label credit cards in the nation.