IntelliQuest Opens New Research Center in Austin

The Research Division of IntelliQuest Information Group Inc. has opened a new Data Collection Center in Austin, TX.

The company said the facility is “one of the largest and most sophisticated data collection facilities dedicated to providing marketing research concerning U.S. technology-driven and Internet markets.”

The center completes the consolidation of three domestic data collection facilities into a single operation.

The new center increases IntelliQuest’s interviewing capacity by 50 percent, with the capability of increasing capacity an additional 40 percent at the facility. The center will employ the latest Computer-Aided Telephone Interview (CATI) technology and Web-based data information gathering technology. In addition, the consolidation will allow IntelliQuest to concentrate its top interviewers and managers at a single location, leveraging their expertise while improving operating efficiency.

“The new Austin center complements our data collection facility in London,” said chief operating officer Ed Frazier. “In addition, it allows us to better leverage the research operations talent we have developed over the past dozen years.”

IntelliQuest provides information-based marketing services to the technology industry. IntelliQuest uses its proprietary databases and software to help technology companies track product performance and customer satisfaction, measure advertising effectiveness, assess brand strength and competitive position, determine price sensitivity, and evaluate new products, markets or other business opportunities.

The company also licenses custom proprietary software applications for electronic product registration and offers associated database marketing products and services.