Intermallamerica.com Signs Ad Pact With Yahoo!

Houston-based Intermallamerica.com signed an advertising and promotion agreement with Yahoo for front-page marketing five days each month beginning this month and running through the end of 1999.

Intermallamerica.com said it estimates that it will attract approximately 1.5 million visitors a month to its site, the Great Intermall of the Americas, within 18 months. Financial terms were not disclosed.

Intermall said about 250,000 unique visitors accessed the e-commerce site in the final two months of 1998, with the mall’s average monthly traffic increasing by more than 700 percent during the final five months of last year.

Intermallamerica.com features 125 merchants with storefronts grouped much as they would appear in a traditional “brick-and-mortar” shopping mall. Major merchants include Barnes & Noble, Bugle Boy, Omaha Steaks, Music Boulevard, eToy, Beyond.com and Cyberian Outpost.

According to Cheryl D. Austin, president and founder of Intermallamerica.com, “This agreement with Yahoo represents a significant milestone in our corporate development. It demonstrates our commitment to generate traffic and create sales for our merchants, currently numbering 125 and growing. By being on the front page of the world’s most heavily trafficked Internet Guide for five days each month, it gives us a very solid foundation from which to launch our future growth.”