InterVU Launches Rich Media Site Integration Program

InterVU Inc. launched a Rich Media Site Integration Program, created to boost the rich media integration process for Web publishers and ad networks.

Upon completion of the testing phase, InterVU said it expects to provide program participants with smooth and transparent delivery of rich media ad campaigns and new content incorporating rich media elements.

InterVU designed a turnkey solution to facilitate rich media advertising online and established a site integration team to help Web publishers and ad networks become technically prepared to accept and integrate various rich media formats including audio, video, Java, Shockwave, Flash (SWF) and VRML, and then implement the delivery of rich media to end users via the InterVU Network.

Live World, Macromedia, Mercury Seven, Microsoft’s MSN Properties, mplayer.com and SportsLine USA are the first Web publishers to test the Rich Media Site Integration Program.

Because of the technical challenge, many Web sites have been tentative about accepting online advertisements that use rich media, the company said, adding that its Rich Media Site Integration program was created to assist Web publishers and ad networks navigate any technical challenges, enabling them to incorporate rich media and conserve bandwidth by providing the delivery vehicle, the InterVU Network.

The Rich Media Site Integration Program is designed to provide the Web publisher or ad network with technical support, universal script integration, and scalability for the delivery of multiple formats.

“InterVU created the Rich Media Site Integration Program to assist the Web publishers and ad networks in their efforts to integrate rich media to both attract advertising dollars and provide site visitors with a richer, more interactive Internet experience, while making sure page delivery, download speed and end-user enjoyment weren’t compromised,” said Ed Huguez, COO at InterVU. “Together with our other rich media programs, such as the Rich Media Day seminars and new Rich Media Handbook, our eyeQ Multimedia Manager, and, of course, the InterVU Network, we’re building a long-term, integrated rich media Internet strategy that will help bring all the various components together in an standardized environment.”