Intranets.com, which provides smallbusinesses with free corporate intranets, Tuesday became partof DoubleClick's Select BusinessNetwork, a deal that gives the advertising company the exclusive right tosell ads on Intranets.com's sites.
Intranets.com, which provides small businesses with free corporate intranets, Tuesday became part of DoubleClick‘s Select Business Network, a deal that gives the advertising company the exclusive right to sell ads on Intranets.com’s sites.
As part of the agreement, Intranets.com is using DART (Dynamic Advertising Reporting and Targeting), DoubleClick’s proprietary ad serving and tracking technology.
Through DoubleClick, advertisers will be able to reach the small businesses that use Intranets.com for group communication, collaboration, and document sharing. Intranets.com says it’s pleased to turn over the ad sales responsibilities to DoubleClick, so it can concentrate on its core business.
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