Introducing the 12-sided Jaffa Cake - McVitie’s response to the new £1 coin

Following this weeks announcement by the Royal Mint, McVitie’s have responded to news of the new 12-side pound coin by publically joking of their plans to issue a 12-sided Jaffa Cake.

Speaking promptly after George Osborne announced 2014’s Budget, McVities tweeted a mock up of the proposed Jaffa Cake with the words: “We’re right behind you guys… #ReduceJaffaCounterfeiting #Sweeet”. At the time of publication, McVitie’s tweet had been retweeted 383 times and favourited by 111 people – not bad for a hoax and sure to shake up the brand’s image for a new audience of biscuit-lovers.

It’s not the first time we’ve seen brands responding to social events with promotional campaigns. Earlier this month .rising reported how the animal rescue charity, Dallas Pets Alive, utilised the photobombing phenomenon to help raise awareness of dog adoption. By editing photos (or ‘Muttbombing’) photo self-portraits of people in the local area, the charity saw a 700% increase in traffic to its website in the first three days of the campaign alone.