I/PRO Redesigns Its Market Research Site

Internet Profiles Corp. (I/PRO) in Redwood City, CA said that its CyberAtlas research Web site has been given a new, user-friendly design.

Visits to the CyberAtlas site grew by 120% in the past six months, reaching over 100,000 visits in December 1997.

“CyberAtlas, which is known as the ‘reference desk for Web marketers,’ was launched in February 1996 and is regarded as one of the most complete resources on Internet marketing research,” said Tim Reed, I/PRO’s director of marketing and business development.

“With more and more Web marketing research becoming available and growing legions of professionals hungry for that information, we thought this was a good time to update the site and make it easier to use.”

The redesigned site features links at the bottom of each page to other articles relevant to the visitor’s research, links to other research sites, weekly research highlights updates, guest columns, and an archive section to review trends and changes in statistics and other information.

In addition, the monthly Nielsen I/PRO Web Index, will be featured on the site. I/PRO offers Web traffic verification, analysis, and research services.