I/PRO Will Do Audits for InfoBeat Clients

Targeted email services provider InfoBeat Inc. and I/PRO, the Web measurement and auditing services firm, signed an agreement to offer the Nielsen I/PRO “Email I/AUDIT” service to InfoBeat’s business clients.

The service provides verification of circulation figures for publishers who offer marketers the ability to target and reach their subscribers via email advertising.

InfoBeat Express, InfoBeat’s email outsourcing division, gained nearly 20 clients since its launch in April, the company said. It was chosen as a special reseller of Email I/AUDIT services and as such, can offer these services at a discount to its clients. Financial details were not disclosed.

InfoBeat Express offers its publishing customers, including clients MSNBC, CMPnet, Rolling Stone, Wired Digital, Industry Standard, Robert Seidman, and others, a start-to-finish solution for online communications.

“Integrating the power of Nielsen I/PRO E-mail I/Audit with InfoBeat Express’ offerings was a natural fit,” said Bradley Rode, I/PRO president and CEO. “I/PRO is thrilled about this partnership because two industry leaders have come together to better service the email publishing industry, offering them auditing and tracking of their email lists to enhance their ad program.”

“InfoBeat Express offers publishers a one-stop-shopping experience for all of their email list management needs,” said John Funk, founder and chairman of Denver-based InfoBeat. “We now truly provide the complete outsourcing package–we manage publishers’ email lists, deliver their mail, offer them auditing services, and provide them with the ultimate, complete start-to-finish email delivery solution.”