Is it time to rethink the retail sales funnel?
Display ads have traditionally been used to drive consumers who have engaged with you back to purchase. But is the focus on the lower phase of the marketing tunnel too limiting?
Display ads have traditionally been used to drive consumers who have engaged with you back to purchase. But is the focus on the lower phase of the marketing tunnel too limiting?
Display ads have traditionally been used to drive consumers who have engaged with you back to purchase. But is the focus on the lower phase of the marketing tunnel too limiting?
According to a new white paper by Quantcast the time has come to revisit this tactic.
As they write: “As measuring the success of display campaigns evolves we see more of a balance between driving new customers through prospecting and existing customers through retargeting campaigns.”
Quantcast explores these strategies in “Real-Time Retailing Best Practices”, a must read for any marketer trying to turn the eight hours and 40 minutes of media consumed by the average UK consumer every day into conversions.
Fill in the form below to download your free copy.
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