Is there a market for a B2B version of Instagram?

It seems there is, since FoKo, a 1-year-old photo-sharing app for businesses has gained Whole Foods as a client. The supermarket chain began using FoKo earlier this year. Within 90 days, 1,000 employees in 12 regions were using it. The company hopes to glean insights from the photos that it can apply company-wide. For instance, if a local Whole Foods outlet has an interesting display, the company can use FoKo to replicate it somewhere else. When a new store opens, the chain can also document and share its unique details.

The public nature of Instagram didn’t meet Whole Foods’ business goals. “Our social-media team recognized that as convenient as Instagram was for our employees to use, sharing our visual ideas publicly wasn’t the right way to go,” said Ryan Amirault, senior social-media program manager for Whole Foods Market.

The hope is that FoKo will bring photo-sharing into the workplace. Hardly anyone takes pictures at work, and so FoKo’s aim is to try to make taking and sharing pictures as prevalent in people’s professional lives as it is in their private lives.

Eric Sauve, co-founder and CEO of FoKo, declined to say what Whole Foods is paying (if anything at all) to use the app.