Is this the end of hashtags on Twitter?

Reply and hashtag functions synonymous with Twitter could be under threat of extinction after its head of news brands them ‘arcane’ and bans them from a trial.

Reply and hashtag functions synonymous with Twitter could be under threat of extinction after its head of news brands them ‘arcane’ and bans them from a trial.

The social media giant is considering axing its famous @-reply and hashtags, whilst hatching a way to hide them and retain their functionality.

Vivian Schiller, Twitter’s head of news, indicated that Twitter were “working on moving the scaffolding of Twitter into the background”.

The statement reiterated a similar comment by Twitter’s chief executive, Dick Costolo, who said that “by bringing the content of Twitter forward and pushing the scaffolding of the language of Twitter to the background” it would make the service more accessible to new users.

He said that the company had already taken “initial steps” towards minimising the visibility of the “scaffolding” and that initial signs were positive.

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