In 2016, ESA will launch a rocket into space with a Belgian CubeSat on board. The mini-satellite will serve as an advertising billboard, operated by Clear Channel, and will give brands the unique opportunity to advertise in space.
In 2016, ESA will launch a rocket into space with a Belgian CubeSat on board. The mini-satellite will serve as an advertising billboard, operated by Clear Channel, and will give brands the unique opportunity to advertise in space.
Three engineering students from Leuven University are behind the advertising space-mission, as a way of raising funds for their scientific projects, while stimulating space research. The University’s funding programme was already receiving support from a number of multinationals, but they want to keep the technical and commercial aspects separate.
Bart Demeulenaere, sales director of Clear Channel Belgium commented:
“While the dream of interstellar travel is still on hold, it is possible to advertise in space from today. Even the sky is no longer the limit. It’s now possible to reach the stars with any brand that wishes to push the boundaries of its communications together with us. This is about taking the first step towards the future – by supporting a scientific project initiated by young people. And it’s about the glory: not just anyone can send their company logo into space. At Clear Channel we are entirely convinced of the possibilities of the project. We already feel like space pioneers.”
The project is representative of the company’s ambition to put ground-breaking, out-of-the box
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