iTurf Signs With Phase2Media
Generation Y site provider iTurf Inc. signed with Phase2Media as an online advertisingpartner for the iTurf Network.
Generation Y site provider iTurf Inc. signed with Phase2Media as an online advertisingpartner for the iTurf Network.
Generation Y site provider iTurf Inc. signed with Phase2Media as an online advertising partner for the iTurf Network.
Under the terms of the agreement, Phase2Media will represent the iTurf Network to marketers and advertisers looking to target Generation Y.
The iTurf Network features Web sites such as gURL.com, OnTap.com and dELiAs.com.
Phase2Media will work with iTurf to execute the advertising and marketing strategies for each of the properties, including the flagship site, iTurf.com, scheduled for launch in January 2000.
“Phase2Media will enhance our advertising revenue stream by attracting elite brands with innovative ways to market to this demographic (10- to 24-year-olds),” said Phil Miano, iTurf’s director of advertising.
Phase2Media also was selected to rep for www.goalnetwork.com, a global soccer Web site scheduled to launch next month by Goal Media Group Inc.
The site will offer match results, news, stories and feature coverage from soccer journalists and an online store for soccer merchandise, online auctions of soccer memorabilia, and a variety of community services, including message boards, chat and free home pages and email accounts.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.