iTV Elite Meet
Mitch Oscar , who knows more about iTV than practically anyone else, recently moved from Carat to MPG
Mitch Oscar , who knows more about iTV than practically anyone else, recently moved from Carat to MPG
Mitch Oscar, who knows more about iTV than practically anyone else, recently moved from Carat to MPG. He took his Collaborative Alliance with him.
Once a conference-room size event, today’s powwow of media executives, analysts and technology providers from both sides of the analog/digital divide spilled into the street outside NYC’s Helen Mills Threatre. They gathered to share learnings, research and hands-on experience in interactive television advertising (and a bit of Web video, to boot). Speakers included eMarketer’s Geoff Ramsey, MediaBank’s Brad Keywell, Sequent Partner’s Jim Spaeth, OTX’s Bruce Friend, TelevisionWeek’s Daisy Whitney and a host of others including, of course, Mitch himself.
Anyone interested in getting in on the ground floor of the next big digital advertising channel owes it to themself to try to get on Mitch’s list for this quarterly gathering of the who’s who from both sides of the media fence.
Need to make connections within the industry? He’s the man with the iTV Rolodex to end all Rolodexes.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.