iVillage Signs $22.5 Million Deal With PlanetRx.com

Women’s network iVillage Inc. signed a $22.5 million sponsorship and content deal with healthcare destination site PlanetRx.com.

Terms of the deal include a three-year sponsorship agreement and a two-and-a-half year content license agreement in which PlanetRx.com will pay to be the exclusive online retailer for iVillage.com for prescriptions, over-the-counter medications and vitamins, as well as to have access to selected information and tools.

In addition, iVillage has made a $7.5 million equity investment in PlanetRx.com.

iVillage.com members will be introduced to PlanetRx.com through the iVillage.com network in the areas of health, diet, fitness and beauty and parenting.

The agreement includes a permanent front-page placement of PlanetRx.com on the iVillage.com network and prominent placement on iVillage’s health site.

In addition, PlanetRx.com products will be marketed to iVillage members as well as to iBaby and iMaternity customers. The sponsorship also includes off-line components through the Lamaze Publishing Co. magazines and its national satellite television network into hospitals.

“We see PlanetRx.com as the clear online leader in providing healthcare products and services, so the company is an ideal partner for iVillage,” said Candice Carpenter, co-chairperson and chief executive officer of iVillage.

“iVillage.com offers women the highest quality health content, information and services accessible through allHealth.com, a top health site, and is the natural choice for us as a partner, given their leadership position serving women’s health needs,” said PlanetRx.com chairman and CEO William J. Razzouk.

iVillage.com’s health channel, allHealth.com is designed to meet the health and wellness needs of women and their families.