JAM Productions Signs Concert Promotion Pact With Christian Site

Chantilly, VA-based-DIDAX Inc., creator of the crosswalk.com Christian Web community, signed an agreement with JAM Productions Ltd. to provide event promotions, marketing initiatives and online ticketing services.

JAM will be marketing dates from such well-known artists as Amy Grant, Michael W. Smith, and the Newsboys via the crosswalk.com Web site, in exchange for sponsorship funding and participation in ticketing revenues. Financial specifics were not disclosed.

The online ticketing agreement creates an incremental revenue stream for crosswalk.com and provides site visitors and members with a complete Christian music experience that includes streaming and on-demand audio, editorial coverage of artists and events, online sampling and purchasing of CDs and videos, a database of Christian concert schedules and information, and now, direct access to ticketing.

“This deal really closes the loop for people who love Christian music,” said William Parker, CEO and president of DIDAX. “With the hundreds of Christian events and the premier artists that JAM promotes, you can now hear the music, buy the music, and link to ticketing for live events directly from the crosswalk.com site.”

Crosswalk.com is currently in the midst of a separate sponsorship agreement with JAM to promote the Web site at over 300 live Christian music concerts and festivals through December 1999.

“Christians–and especially Christian music lovers–are one of the largest affinity groups on the Internet,” said Michael Scanland, president of JAM Productions Ltd. “Online sales and entertainment are key to our future with this audience, and we believe that crosswalk.com is the No. 1 site on the Web for reaching them.”