John Lewis receives Peta's compassionate marketing award for Monty the Penguin
"Slick creations such as this ad show that using actual animals, as well as being cruel, is utterly unnecessary", said Peta, praising the John Lewis Christmas ad.
"Slick creations such as this ad show that using actual animals, as well as being cruel, is utterly unnecessary", said Peta, praising the John Lewis Christmas ad.
Animal protection charity Peta has praised John Lewis for its compassionate marketing, specifically for its Christmas 2014 campaign featuring a loveable computer-generated penguin called Monty. The advert, which has gone viral, was created by Adam & Eve/DDB, and breathes live into a heart-warming tale of a young boy and his toy penguin who comes to life thanks to CGI.
Mimi Bekhechi, the UK director at Peta, said:
“On-screen entertainment has progressed technologically as well as socially since the commercials of the 1970s, in which chimpanzees were forced to wear roller skates, carry pianos or pour tea from a pot. Slick creations such as this ad show that using actual animals, as well as being cruel, is utterly unnecessary.”
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceReddit has been actively evolving its ad business to leverage its unique and engaged user communities, recognizing the platform's potential in the dig...
View articleBHN has rebranded its Techscheme as Home and Tech in a pioneering partnership with IKEA, aiming to alleviate employee financial strain by offering up ...
View articleIn an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public rela...
View articleAre you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...
View articleAs the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read Mor...
View articleWe spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...
View articleWith 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...
View articleMarketing and IT functions need to work together more closely to achieve the quality of digital infrastructure their organizations need to succeed in ...
View article
Leave a Reply
You must be logged in to post a comment.