Juno Online Services, LCI International Form Marketing Alliance

Ad-backed e-mail firm Juno Online Services signed an agreementmaking LCI International Inc. theexclusive provider of long distance telephone services and other consumertelecommunications products over the Juno network.

Ad-backed email firm Juno Online Services signed an agreement making LCI International Inc. the exclusive provider of long distance telephone services and other consumer telecommunications products over the Juno network.

With more than 4.5 million subscribers, Juno claims it is the second-largest online service in the United States, after America Online.

Under the five-year, multi-million dollar marketing agreement, Juno’s subscribers will have access to LCI’s “Simple, Fair and Inexpensive” domestic and international long-distance rates. Financial specifics were not disclosed.

LCI also will be able to provide Juno members with home 800 numbers, pre-paid calling cards and holiday calling promotions.

LCI will communicate with Juno’s subscribers through a coordinated, ongoing marketing campaign on the Juno network. Launched in April 1996, Juno said it is currently signing up new subscribers to its service at a rate of more than 250,000 per month.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource