K-tel in Ad Pact With TV Media

Los Angeles-based K-tel International Inc said its new K-tel Express online music store, set to launch May 1, entered an ad pact with TV Media, a large international buyer of direct response television advertising.

TV Media will promote the music service by prominently displaying a promotional tag or byline in TV Media Group’s direct response advertising

The promotional tag, known as the TV Media Link, will be linked directly to “K-tel Express” Web site address. Spending was not disclosed.

As part of the initial six month contract, K-tel will provide TV Media with a commercial that will promote “K-tel Express” products using the promotional tag. TV Media will also broadcast a separate commercial, also provided by K-tel, that directly promotes the site.

The link between the TV Media and K-tel Internet sites will allow the companies to track the source of K-tel Express customers to determine the effectiveness of the marketing campaign, the companies said.

“This alliance allows K-tel to broaden awareness significantly and enhance business opportunities in Asia and other territories internationally which TV Media serves,” said David Weiner, K-tel president. “With TV Media we are expanding our existing media strategy and worldwide marketing efforts allowing K-tel Express to be introduced to new audiences.”