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Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEvery paid search lead has sat with this account. Performance Max and Brand Search are running clean. ROAS is respectable. The team has pulled every l...
View articleMost marketing reports still measure timing and call it proof. A campaign often gets credit for a sale that was already going to happen, simply becaus...
View articleYou’ve sat in that meeting. The marketing slide says the campaign drove 500,000 dollars. The finance slide, for the same quarter, says something...
View articleGrocery retailers spent years worried that a partnership with Instacart meant handing over the customer relationship. That fear has largely faded. Rya...
View articleReddit spent two decades being described by what it was not: not a feed, not a social graph. The platform is now cited by every major large language m...
View articleMarvis built a following most oral care brands never manage: cult status in prestige beauty across the US, Asia and now Europe, in a category otherwis...
View articleKey Takeaways: – Margin, not top-line growth, is the most important metric in a retail business, according to Refy’s CEO. – JoJo Mam...
View articleMost eCommerce brands still put the bulk of their marketing budget into finding new customers. Yet the customers already on their list would often cos...
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