L90 Partners with Donnelley Marketing

Online advertising and direct marketing solutions firm L90 entered into a partnership with Donnelley Marketing to provide targeted advertising services.

Donnelley is a provider of business and consumer information products, database marketing/data processing services, analytical research and Internet marketing solutions.

The partnership is intended to offer consumers online advertising exposure tailored to meet their interests, while providing advertisers with targeted ad placement based on detailed user profiles. Financial arrangements were not disclosed.

L90, through its new opt-in incentives program, L90Rewards, will collect volunteered and behavioral information from Web users as they visit Web sites in the L90 network, while Donnelley Marketing will provide access to its off-line consumer information databases, data matching technology and data analytics.

L90 also said that it has joined the TRUSTe privacy seal program. TRUSTe’s licensees must fully disclose their information collection and use practices, allow consumers to opt-out of any secondary uses of their personal information, and ensure that appropriate security mechanisms are in place. L90 designs, develops and implements “beyond the banner” advertising campaigns featuring turn-key, customized, and syndicated sponsorships, co-branded microsites, content integration and rich media.

Founded in 1924, Donnelley Marketing is a subsidiary of infoUSA, a provider of business and consumer information products, database marketing/data processing services, analytical research and Internet marketing solutions.