LinkedIn promises to send fewer emails

Business social network LinkedIn has listened to complaints about filling members’ inboxes with updates and announced that it will reduce the number of emails it sends by about 40 per cent.

“Many of you have told us that you receive too many emails from LinkedIn. We’re also not immune to the late night talk show host jokes. We get it,” Aatif Awan, LinkedIn’s senior director of product management, said in a blog post on Monday.

“We’ve recently begun to make changes so that the emails you receive are more infrequent and more relevant.”

LinkedIn will send members who receive too many invitations to connect a weekly digest rather than individual requests. Those who subscribe to many LinkedIn groups will receive a single email of aggregated updates.

Awan said that the changes mean that for every 10 emails LinkedIn used to send, the network has removed four.

He added that all LinkedIn emails feature an unsubscribe option at the bottom and that it’s also possible to manage your emails on the setting page.