LOL: Cadbury tickles funny bone to spread brand awareness - again

When it comes to viral marketing, nothing better stimulates our share buttons more than a quick laugh.

In the lead-up to Britain’s biggest music event, the Brit Awards’ host, James Corden, teamed up with Cadbury to do it like a pop star and lip sync all the way to global domination. The new ad extends Cadbury’s arsenal of ridiculous but entertaining adverts that win viewers and spread branded messages through humour.

Directed by Ben Winston, the amusing video shows Corden strolling through the streets of London to the tune of Estelle’s ‘Free’, a musical partnership firmly nuzzled in the hearts of Gavin & Stacey fans – let us not forget American Boy.

Following the tone of past Cadbury campaigns, the clip sees the Brit Award host miming and dancing through the Capital getting people to join in the frivolity, brightening up the grey day around him.

https://www.youtube.com/watch?v=VlQ4hhJ8fAQ

The video has already been viewed 1,367,094 times on Youtube alone in just three days, showing that humour is one big successful key to unlock the doors of our branded hearts.

In the search for marketing success humour has emerged as the very best way to make a marketing campaign go viral. A funny commercial or advertisement has the highest potential to be talked about widely by both targeted and diverse groups of people.

Remember ‘that gorilla advert’…

Yeah, this has amassed a whopping 7,497,499 views on Youtube, and has been described as “one of the most iconic adverts of all time” with the help of Phil Collins of course.

http://www.youtube.com/watch?v=TVblWq3tDwY

And this eyebrow hit has scored over 10m views so far.

Nothing is ever easy about digital marketing, especially crafting a gag that actually flies rather than flops. What is clear though is that people love to share laughter, if a brand can correctly judge the humorous pulse of a nation or current mood then it will succeed.

So chisel those funny bones, take off that creepy clown wig and make people laugh, it works.