Lowestfare.com Heads Top 10 Banner List for Week
Lowestfare.com had the top banner for theweek ending May 30 based on reach, according to the BannerTrack servicefrom Nielsen//NetRatings.
Lowestfare.com had the top banner for theweek ending May 30 based on reach, according to the BannerTrack servicefrom Nielsen//NetRatings.
Lowestfare.com had the top banner for the week ending May 30 based on reach, according to the BannerTrack service from Nielsen//NetRatings.
The most clicked-on ad banner was Treeloot’s sweepstakes ad, which had a 9 percent click rate compared to the previous week’s most clicked-on banner from 1-800-U-search.com, which had a 9.6 percent click rate.
Top 10 banners based on reach were:
Ad banners that run predominantly on an advertiser’s own property are not included in the count. Rankings are based on audience measurement of persons ages 2+ who have access to the Internet from home.
Nielsen//NetRatings said that top advertisers for the week ending May 30, ranked by banner impressions, were:
| Advertiser | Impressions in millions | Reach % |
| 1. Microsoft | 123.3 | 35.5% |
| 2. Amazon | 51.2 | 25.1 |
| 3. Thunderstone | 32.5 | 3.9 |
| 4. CDNow | 31.8 | 13 |
| 5. LinkExchange | 22.9 | 7.4 |
| 6. SexSwap | 22.1 | 2.4 |
| 7. Yahoo | 21.9 | 12.3 |
| 8. Lowestfare | 20.5 | 12.7 |
| 9. First USA | 19.9 | 10.1 |
| 10. Bonzi Software | 19.8 | 13.4 |
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