Users who download the app will be asked to grab a pen and paper and "draw something that flies", they will then be asked to scan their flight-born scribbles in exchange to see an AR Premium Economy seat magically appear on their screens.
Airline Lufthansa has released an augmented reality app to allow prospective travellers to explore its Premium Economy offerings.
The German airliner is claiming a world first – as it does not require a specific logo or image to activate it – users will be able to give birth to an augmented mile-high seat in exchange for a quick doodle.
Developed by digital agency Space, the app is available to iPad and iPhone users running iOS 7 or later.
In the spirit of mutual creation, users who download the app will be asked to grab a pen and paper and “draw something that flies”. Users will then be asked to scan their flight-born scribbles in exchange to see an AR Premium Economy seat magically appear on their screens.
The augmented idea is to promote the 50% of extra legroom offered with the new Premium Economy seats.
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