Speaking at AdWeek Europe, Mark Howe, Google’s MD for agencies in the UK and Europe said that advertisers in 2015 haven't caught up enough to get mobile quite right.
Speaking at AdWeek Europe, Mark Howe, Google’s MD for agencies in the UK and Europe said that advertisers in 2015 haven’t caught up enough to get mobile quite right:
“When I first joined Google, many advertisers and agencies were behind the game in search. In mobile, advertisers have been slow to catch up with the consumer. Advertisers are still locked in a display world – whether that’s [TV] or desktop.”
Facebook’s director for the UK and Ireland, Steve Hatch, said better personalisation offered by mobile meant consumers might actually welcome ads, but that marketers still produced “clumsy” content:
“The rise of personalisation in marketing, and relevance in marketing, it’s mobile devices that are really enabling that. It can be clumsy because if we are measuring devices, we are not seeing the full picture by a long way. But if we measure aggregated groups of people, we can create campaigns that are a bit more personalised…We’re just beginning to understand the physics of that. I don’t think collectively as an industry we have nailed the chemistry.”
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceReddit has been actively evolving its ad business to leverage its unique and engaged user communities, recognizing the platform's potential in the dig...
View articleBHN has rebranded its Techscheme as Home and Tech in a pioneering partnership with IKEA, aiming to alleviate employee financial strain by offering up ...
View articleIn an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public rela...
View articleAre you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...
View articleAs the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read Mor...
View articleWe spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...
View articleWith 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...
View articleMarketing and IT functions need to work together more closely to achieve the quality of digital infrastructure their organizations need to succeed in ...
View article
Leave a Reply
You must be logged in to post a comment.