Marketers: Will a robot take your job?
Real marketers could be replaced by robots, say Oxford University academics Michael Osborne and Carl Frey, who have scored 365 occupations for their risk of being automated.
Real marketers could be replaced by robots, say Oxford University academics Michael Osborne and Carl Frey, who have scored 365 occupations for their risk of being automated.
[Illustration from BBC’s ‘Will a robot take your job?’ survey]
Most at risk
Top of the risk list, with a 99% chance of that happening in the next 20 years, are telemarketers. Marketing associate professionals are believed to be 33% at risk.
Least at risk
Among those least at risk are marketing and sales directors, who stand just a 1% chance.
The study
The ‘Will a robot take your job?’ is currently running on the BBC website as part of the ‘Make it Digital’ series and the calculations are based on how easy it would be to automate certain aspects of each job including: social perceptiveness, negotiation, persuasion, assisting and caring for others, originality, fine arts, finger dexterity, manual dexterity and the need to work in a cramped work space.
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