Media Passage Now Fully Internet-Enabled

Seattle-based Media Passage, a provider of integrated print media process technology and services, completed a shift to Web-based distribution for print media buys and changed its name to mediapassage.com.

The company said it is Internet-enabled for all of its services and now has an instantaneous way for advertising agencies and advertisers to connect with the its technology and services.

“This change to mediapassage.com signifies our company’s leading role in bringing all the services we provide directly to the desktop of agencies and advertisers”, said Gilbert Scherer, president of mediapassage.com. “We have created even greater operating efficiencies for print media advertisers using today’s technology.”

Mediapassage.com provides a range of integrated technology and services that helps create efficient execution of print media functions from planning to trafficking to paying and monitoring. In the magazine field, the company works directly with SDRS Online, to provide media staff with the most current publishing and rate data. Previously, Media Passage delivered its technology to users via CD ROM or floppy disc.