Media Synergy Launches Program for Interactive Ad Agencies

Toronto-based Media Synergy, a developer of email marketing solutions, launched its Agency Advantage Program for interactive advertising agencies.

The new program “brings value-added tools and services to members” and is part of an overall strategic direction to enhance services to interactive ad agencies, the company said.

The program will be introduced to interactive agencies at a week-long seminar series held in New York City beginning on Feb. 22, with one free email campaign deployment for every agency participating.

Media Synergy’s email marketing solution enables interactive agencies to offer clients both creativity and interactivity in email marketing campaigns. Media Synergy’s Rich Media email–containing sound, animation, graphics and video–allows marketers to create and deploy multimedia email campaigns.

Rich Media email is a key component of Media Synergy’s Flo Network, an online marketing tool that provides marketing professionals with the capability to create, deliver, personalize, track and report click-through and buy-rates for email campaigns.

“We’ve designed the Agency Advantage Program expressly to meet the increasingly sophisticated needs of interactive agencies,” said David Jones, vice president of marketing at Media Synergy. “Interactive agencies have both the requirement for this capability and the creative genius to make the most of the medium. The program provides support to agencies across the board–from technology and administrative issues to strategic and marketing concerns.”

The program includes a worldwide license to resell Flo Network, a Style Guide with tips and tricks for creating effective rich media, an account manager and dedicated technical support during the creative and evaluation stages of the program, and authorized use of the Media Synergy and Flo Network trademarks.

Agency Advantage members will also receive free use of Media Synergy’s list hygiene services, which enable them to “clean up” clients’ email lists prior to mailing, thus increasing the campaigns’ effectiveness. In addition, Agency Advantage Program participants will receive a 25 percent commission on all revenues booked by clients through the Flo Network.

Information on the introductory seminars is available here.