Micron Names Goldberg Moser O'Neill as AOR

Idaho-based computer retailer Micron Electronics Inc. named San Francisco-based Goldberg Moser O’Neill as its worldwide advertising agency of record.

GMO becomes Micron’s marketing partner for everything from the creation of a brand campaign to direct response efforts. Billings were not disclosed.

Micron said it will draw upon GMO’s extensive expertise and experience in PC marketing, including 11 years with Dell and four years with Apple Computer (when the agency was Chiat/Day San Francisco). While GMO was Dell’s marketing partner, the PC builder grew from No. 17 in the PC industry to No. 2. Micron Chairman and CEO Joel Kocher worked with Goldberg Moser O’Neill during his tenure at Dell Computer, where he served as president of worldwide marketing, sales and service.

“It is clear to us that Goldberg Moser O’Neill has the ability to deliver powerful advertising and strategic insight into the PC market that will help us to capitalize on our strategic plan to be the leading PC company of choice for small and medium-sized business and government agencies,” said Kocher.

GMO has more than $500 million in billings. Other clients include Cisco Systems, Beringer Estate Wines, Coca-Cola, Dreyer’s Grand Ice Cream, Kia Motors America, LucasArts Entertainment Co., the Monterey Bay Aquarium, Sempra Energy and Stuart Anderson’s Restaurants. GMO is partially owned by the Interpublic Group of New York (IPG), under an arrangement that allows the agency to remain independent while accessing Interpublic’s global resources.