In a market dominated by the colossal G-word, Microsoft has managed to make impressive strides – reporting a 23% rise in search advertising – bumping up overall sales to $26.5bn.
In a market dominated by the colossal G-word, Microsoft has managed to make impressive strides – reporting a 23% rise in search advertising – bumping up overall sales to $26.5bn.
Contrary to analyst expectations, the new figures recorded over the Christmas period rubbish claims that the pioneering software firm has entered its sunset years.
However, overall the software giant reported a net income of $5.86bn, down 10.6% on the same quarter in 2013.
Microsoft’s lack of mobile agility cost it significant market share, but its current repositioning away from software licences toward subscription-based services is turning the company around.
Core activities, through its licencing activities accounted for 61% of total margins ($9.9bn), with devices and consumer licencing achieving 24% ($3.9bn) of the total – highlighting the company’s reliance on a comparatively outdated business model.
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