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    Microsoft Top Web Advertiser for February

    Microsoft was the top Web advertiser for the month of February, according tothe BannerTrack service from Nielsen//NetRatings' syndicatedad research operation.

    Author Date published March 24, 1999 Categories

    Microsoft was the top Web advertiser for the month of February, according to the BannerTrack service from Nielsen//NetRatings’ syndicated ad research operation.

    Here are the top 10:

    Advertiser Reach %
    1. Microsoft 54.7
    2. CatalogLink 10.9
    3. Amazon.com 40.6
    4. Yahoo 22.7
    5. First USA 19.9
    6. GO Network 17.0
    7. LinkExchange 20.9
    8. Music Boulevard 24.7
    9. E*TRADE 4.6
    10. Bonzi software 25.6

    The top 10 banners for February, ranked according to unique audience, were:

    1. Bonzi Software: Speed Up Your Internet Connection.
    2. 1-800-Flowers: Send the Lotsa Love Basket this Valentines Day!
    3. CatalogLink: Free Catalogs!
    4. Ad Council: Expect The Best From A Girl And That’s What You’ll Get
    5. CatalogLink: ATTENTION catalog addicts: BEWARE (don’t click here)
    6. Music Boulevard: We bring the music to you. Find it. Hear it. Buy it.
    7. CatalogLink: Find the Perfect Gift for Your Sweetheart.
    8. CatalogLink: We’ve got hundreds of ways to say I love you.
    9. Lowestfare: Just Cheap Airfares! Save 20% on a Major Airline.
    10. Insweb: Get free auto insurance quotes online easily

    Rankings are based on audience measurement of 6,000 people who have access to the Internet from home. The banners can be viewed here.

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