Microsoft Tops Banner Impression Count
Microsoft was the top Web advertiser by banner impression for the week endingApril 18, according to the Nielsen//NetRatings syndicatedad research service.
Microsoft was the top Web advertiser by banner impression for the week endingApril 18, according to the Nielsen//NetRatings syndicatedad research service.
Microsoft was the top Web advertiser by banner impression for the week ending April 18, according to the Nielsen//NetRatings syndicated ad research service.
Here’s the list for the week:
| Advertiser | Impressions in millions | Reach | |
| 1. Microsoft | 118.3 | 33.8 | |
| 2. Amazon | 47.9 | 20.0 | |
| 3. Discover Brokerage | 28.3 | 2.9 | |
| 4. Waterhouse | 26.2 | 2.7 | |
| 5. E*TRADE | 25.9 | 2.8 | |
| 6. Yahoo | 23.7 | 14.5 | |
| 7. Thunderstone | 23.1 | 2.9 | |
| 8. LinkExchange | 22.1 | 6.6 | |
| 9. SexSwap | 16.2 | 1.9 | |
| 10. Barnes and Noble | 15.7 | 7.3 |
The top 10 banners viewed for the week were:
Rankings are based on audience measurement of people who have access to the Internet from home. The banners may be viewed here.
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