New research has revealed that the combined revenues of Facebook and Google equate for almost half the £6.1 billion digital ad market, with mobile advertising doing its part to drive growth in both companies.
New research conducted by eMarketer has revealed that the combined revenues of Facebook and Google equate for almost half the £6.1 billion digital ad market.
On its own, Google boasts an impressive 43% of all UK digital ad revenues, a 1.1% rise from 2012, and is predicted to reach 46% in two years. Comparatively, Facebook makes up 5% of the spend, but is expected to grow exponentially in the not too distant future.
Mobile advertising was pinpointed as a huge reason behind growth for both the aforementioned companies and market in general. The research predicts UK mobile advertising spending to reach almost £1 billion this year, which accounts for 16.5% of overall digital ad spending. When compared to last years figure of 9.7%, the growth in mobile is obvious.
eMarketer reportedly predicts mobile to account for nearly half (44.4%) of digital ad spending and nearly a quarter of all ad spending in the UK by 2017.
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